30 DAY FACEBOOK LIVE CHALLENGE

Have you ever done one of those 30 day live challenges? Discover why you wasted 30 days of your life! 🤦

BUT WHY FACEBOOK LIVE? 🤷

The simple answer: Broadcast to the largest audience in the world with the camera in your pocket

HAVE ENGAGING CONVERSATIONS 🤗

Live is the best way to interact with viewers in real time. Field their burning questions, hear what's on their mind and check out their Live Reactions to gauge how your broadcast is going.
CONNECT INSTANTLY 🙋

Live lets you connect with the people who care most. Your followers can receive notifications when you go live so they know to tune in to your broadcasts at just the right time.
TELL YOUR STORY 🧚

With creative tools like filters, themes, and effects, it's easy to express yourself in ways that delight your followers and make it even more fun

SO, LET'S JUMP IN TO WHY YOU HAVE BEEN DOING IT WRONG

Or if you're super awesome, and you have been doing this... You will know exactly what we mean!

I'm gunna say it to clear the air 😥 "Doing Facebook Lives On Your Personal Wall - DON'T WORK" I know, you've been told to do them to create engagement and build an audience right? Well in this blog, I'm going to break down why you should be using your Business Page and not your personal page.

And by the end of this blog you will have a really clear understanding and why using your business page is better. "Well, that's if you want more sales that is!" 💰

FIRSTLY, UNDERSTAND THE BASICS

Without a plan, you plan to fail... 3 basic components to drive more sales and conversions using Facebook live

AWARENESS Making sure people are aware of you and your brand. "DON'T BE A SALESY BUM"
ENGAGEMENT Give away your best content, but leave them wanting more "DON'T BE LAZY""
COMMIT Your tribe loves you, now sell them your awesome stuff "YOU HAVE BILLS TO PAY"

SECONDLY, YOU HAVE TO PUT THE WORK IN

OH YEH, there's work involved... If you read this far then, you're in the right place and not shy when it comes to putting some work in 💪

SO WHY DOESN'T GOING LIVE ON MY PERSONAL PROFILE WORK?

I WAS TOLD IT'S THE BEST STRATEGY EVER!
Well, in some cases yes! Facebook live is the god/goddess of video and engagement. BUT Like Chinese whispers, messages get diluted along the way. The ideology of the 30 Day Facebook Live Challenge circled around using your business page [FROM A DATA & INSIGHTS] point of view. We will explain further down in detail.
BUT I DO ALL MY BUSINESS ON MY PERSONAL PROFILE!
Like most people to be honest with you. BUT You have to pull up your big girl pants and start using Facebook as a business extension too.

But all is not lost! You can share your business posts to your personal wall anyway.
I'VE MADE A TON OF CASH USING MY PERSONAL PROFILE THOUGH!
That's awesome!!! But you got to admit, you're constantly doing the 30 day live challenge every month - now it's a 300000000 day live challenge 🤦 Imagine doing half the work with more sales? KEEP READING

REMEMBER WHEN WE SPOKE ABOUT

AWARENESS - ENGAGEMENT - COMMIT

Now it's time to break this simple 3 phase strategy down even more so.

Let's start from the top and show you an overview of what I mean 👇

AWARENESS

OK, let's imagine nobody knows you 😥

It's OK, we can be friends... Have you ever gone to a friends party, didn't know anyone, felt like a gooseberry. But wanting to talk to people and make friends? This is the awareness phase. Your friend introduces you to their friend and you say hi 👋.. Note: You didn't jump straight in with a sales pitch or a cheeky chat up line. We need to be nice and make friends first.
REMEMBER IT'S NOT TINDER🤦

ENGAGEMENT

WOOP! You've made a new friend 💁

Awesome, the ground work paid off! You're out of the lonely corner and making friends GO YOU But don't go crazy! Now is the time to connect with your new BFF 👭 tell them a little more about what you do and don't forget to ask questions about them too. Nobody likes a one way conversation. Maybe swap numbers. "Leave them wanting more"

COMMIT

YAY, you've made a new friend, left them your contact details and now they want to meet up! 💎

Remember you have bills to pay! Anyway, now that you have made a new friend or lots of friends, you've had lengthy chats and now it's time for them to buy you a coffee, take you to dinner and open their wallets.

We're gunna deep dive in to this further down 👇

OK LET'S GET THE PARTY STARTED 🔥

What are we going to cover now? We're gunna jump right in at the deep end here, BUT don't let it overwhelm you...

"YOU'VE GOT THIS"

Setting up your Facebook live strategy
When and how to use the 3 phases
Building out your Facebook audiences
Re-targeting like a PRO, even if just getting started out
Creating your automated WAR MACHINE 💁

SETTING UP YOUR FACEBOOK LIVE STRATEGY

In just a few minutes you will have your strategy mapped out 🤓

OK run away now 🏃 if this sounds too much hard work

Mapping your strategy out couldn't be any easier! The hard bit is, creating the content. Yep most people actually struggle with the "WHAT TO SAY" portion.
OK, thinking about the 3 phases we spoke about above.

✅ AWARENESS
✅ ENGAGEMENT
✅ COMMIT

First of all you are going to need at least 3 video ideas for each phase. So let's break that down a little more.

AWARENESS VIDEOS

As it says on the tin, AWARENESS

Remember, we don't want to jump straight in and be the highlight of the party, "Just yet" Awareness videos are all about what you do, your expertise, who you help and why.

This allows you to share your love and knowledge with the world and not make them feel that they are being sold stuff!
At this stage we just want people to watch, no need for "hey click the button below to download my awesome ebook" All we are looking for is people to watch your cool live video 👀

ENGAGEMENT VIDEOS

Now you have a new friend or two, give them something they will ❤️️

OK, you have a new friend YAY 💁 Now it's time to give them something, get them to engage with you. Offer them your best Ebook, Direct them to your latest blog, Get them to comment and opt in to your supercool chatbot 🤖 Again the aim is to keep them on your Facebook Live stream.

✅ Remember "Don't be a salesperson"

COMMITMENT VIDEOS

They love your videos and love love your free Ebook⭐️

Now it's time to get them to open their wallets so you can pay your bills!
Now you can start talking about your products, how super cool your solution is to their problem and why buying your stuff is the best decision in the world 🌍

So what does this look like when all mapped out? 👇

LET'S EXPLAIN THIS IN ENGLISH 😂😂

In that image is an overview of how the strategy works in general. But below I made a super quick video explaining what it means

WHEN AND HOW TO USE THE 3 PHASES

OF YOUR FACEBOOK LIVE STRATEGY 🤓🤓

AWESOME! NOW YOUR BRAIN IS FRIED

LET'S GET YOUR BACKEND IN SHAPE 🍑

So we just covered how the Facebook Live strategy works, but how do we use the power of Facebook's Custom Audiences to get people to buy from you?

If you missed it, it's all about time ⏰

SETTING UP YOUR FACEBOOK LIVE CUSTOM AUDIENCES

AND ADS RE-TARGETING STEPS

GREAT, NOW THAT YOU HAVE YOUR AUDIENCES SET

AND BUILT OUT YOUR FACEBOOK ADS AND RETARGETING 💪

The objectives I use in this demo video are not the go to #1 strategy. But I showed you what is working for us and how we're getting cheaper leads and conversions.

But the basics remain 100% the same and will work for you too 💁

IN SUMMARY

HERE IS A SMALL SUMMARY FOR YOU TO KEEP IN MIND

GET THE FOUNDATIONS RIGHT
GET TOGETHER YOUR 9 VIDEO FORMAT [MINIMUM 2 PER PHASE] ✅ AWARENESS ✅ ENGAGEMENT ✅ COMMIT

SET UP YOUR CUSTOM AUDIENCES IN THE FACEBOOK MANAGERS DASHBOARD - ONE FOR EACH VIDEO OR PUT 3 VIDEOS IN EACH OF THE PHASE AUDIENCES
TRAFFIC AND CONVERSIONS
CREATE YOUR AD CAMPAIGNS - REMEMBER FOR THE AWARENESS VIDEOS, YOU WILL NEED TO CREATE YOUR IDEAL AUDIENCE TYPE USING THE TARGETING PARAMETERS IN THE AD SET LEVEL
✅ TO RE-TARGET THOSE WHO LOVE YOUR AWARENESS VIDEO, AND NOW YOU WANT TO SHOW THEM YOUR ENGAGEMENT VIDEO. IN THE ENGAGEMENT VIDEO TARGETING USE: AWARENESS VIDEO CUSTOM AUDIENCE.
✅ NOW THAT YOU HAVE AN ENGAGED AUDIENCE, IT'S TIME TO SHOW THEM YOUR COMMIT CAMPAIGN, YOUR AUDIENCE TARGETING WILL NOW BE THE 'ENGAGEMENT VIDEO CUSTOM AUDIENCE
AD BUDGETING
✅ AD SPEND: WELL THE SKY IS YOUR LIMIT, BUT DON'T GO CRAZY IF YOU'RE JUST STARTING OUT. FOR YOUR AWARENESS AD CAMPAIGN BUDGET START SMALL, MAYBE AROUND £5 PER DAY AND WITH YOUR RE-TARGETING ADS £1 PER DAY WILL SUFFICE.
IF YOU DON'T HAVE AN AD BUDGET. DO NOT WORRY!! BUILD YOUR CUSTOM AUDIENCES, SO WHEN YOU'RE READY TO UNLEASH THE FURY.

YOU WILL HAVE ALREADY MADE HUGE AUDIENCES READY TO BUY FROM YOU.

HAVE ENGAGING CONVERSATIONS 🤗

CONNECT INSTANTLY 🙋

TELL YOUR STORY 🧚